Do you? Does anyone else see the
major challenge in using those two little words?
While having a discussion in The Action Suite, for more information on this very unique business development program go to JoedaSilva.ca and click on the link, on how to think outside the box, Sheila Sutherland, one of business leaders in this group, stated: “Stop using ‘I know.” Even I was taken aback for a time and asked her to explain further and what she shared was truly eye-opening for everyone, including myself.
Those that have been following me for awhile know that I am an avid
reader. I love all types of books, but do tend to read books to do with
business the majority of time.
I am currently reading a book I can only call a nostalgic read in the
arena of sales. This is because the techniques and behaviors in this particular
publication are so outdated that it makes me laugh and shake my head. However,
it is great for a laugh or six. In checking the copyright date after reading a
chapter or two thinking they can’t be serious, I noticed that is was first
published in 1989.
‘The greatest danger for most of us is not hat our aim is too high and
we miss it, but that it is too low and we reach it.’ ~ Michelangelo.
Here we are in the first full week of 2019, ready, willing and able to
go get those goals that we set for us, or in some cases, goals that someone
gave to us, however are those goals our real goals?
If we take a closer look at the quote by Michelangelo, are we kidding
ourselves by making an unrealistic goal? Not in the fact that it may be too
high, but rather is it one that does not stretch us?
There have been so many changes in the sales world in the past 10-15 years. Technology has certainly played a major part in it. However, the biggest and most recent change is the interaction between seller and buyer.
In his book, ‘To Sell Is Human:’ Daniel H. Pink talks about how the shift in information and the easy access to it has taken the simple transaction of caveat emptor to caveat venditor. In other words, we have gone from buyer beware to seller beware. It is the foolish and unknowledgeable seller that now must beware in how he not only conducts business but how he treats his customers and prospects.
“OMG!! That’s the eighth time we have had to do that this week!”
“Do what?” said I with confusion in my voice. “Match the price on a leaf blower that my competitor has on sale.” I will never understand why some make pricing the ultimate king in business. All pricing does is enable you to win the race to the bottom. A race no one should be anxious to win.
Businesses have to come to their collective senses. Those who have followed my blog for a while know that it is NEVER about the pricing. It is the value consumers seek. Do you win ALL of the business when pricing rears its ugly head? No, but you can win the majority of them by using creativity and by adding value to your product.
“How successful will you be if you only use 7% of something?”
This was the question I asked a group of individuals during a training session. The answer is obvious: “Not very.” My reply: “Then why are you doing it?”
If you have not figured it out yet, you may be using only 7% of one of the most critical functions of business and are expecting to be successful without using the other 93%. What I am speaking about of course is ‘communication.’