People buy based on emotion, they only justify it later.
This has been proven over and over again. Furthermore, the emotional ‘hook’ is
based on what the product and/or service will do for them, not what it has. In
other words, can we just ALL stop selling the features and focus on the
benefits? That is one simple way to take you from; salesperson to sales
A feature, simply put, is something your product has or is.
Examples of some of these features include: a 64 GB hard drive on a computer, pneumatic seat height adjustment on a chair, battery pack with 1000 mAh capacity on a cell phone, integrated timer on a heater or, modern state-of-the-art equipment in a gym. Just to name a few.
Recently a brand new place to eat, primarily for breakfast
and lunch, opened up where we live, Port Coquitlam, BC. Today, my wife and I
decided to visit for lunch.
The place is called Jimmy’s Lunchbox and they have been
opened for a couple of months in downtown Port Coquitlam. There was a lineup
for tables. Not that unusual as it was a Sunday afternoon. They had advised us
the wait would be a minimum of 30-minutes.
We could have certainly gone somewhere else for lunch as
there are dozens of restaurants nearby as we are a suburb of Vancouver with the
borders of the different communities really obscured in this mega area.
However, we decided to stay and wait.
Saw a few people come, informed of the wait by staff and
then leave not waiting to support a local business.
Last week I was calling back the clients that had worked
with me so far this year, I am sure you all do that. What? You don’t. Maybe you
should carve out some time to do so as there is no easier sale that you can
make than a sale to an existing customer as they know and trust you already.
I was concerned about one particular client as his fear of
rejection had kept on the sidelines. It was starting to become a major issue
with his manager. Yes, he was about to be terminated and the manager had
decided to hire me for him and the rest of his team as a last resort.
Drive is a choice that begins with two beliefs;
- An expectation that you are suppose to and will
- A belief that everything happens for a reason.
These are the words of Jeb Blount in his book Sales EQ and
in my estimation, something that has not been discussed as much as it should.
Some of us have an incredible drive and are always in
overdrive passing everyone on the road and laughing all the way. While others
are still in second gear doing everything we can to get to third, but are
having challenges in getting it into the right gear.
Both of the people above have had the same training, similar
education, work in the same firm, therefore, why the difference in, drive?
There is a
dangerous myth going around which states the reason for micromanaging is so one
is sure ‘nothing’ goes wrong and deliverables are delivered on time and budget.
My opinion is this myth is actually being propagated by…micromanagers.
could not be further from the truth. There is a HUGE cost to micromanagement
and micromanagers don’t even see it because it can’t be measured.
micromanaging your team, individuals or other departments, you are essentially
telling them you do not trust them to get the job and deliverables done.
I have to set the budget numbers for next month. Have to
start getting the final numbers in for this month. There are three workshops
which need to be completed for this month. I need to create content for next
week. There are those classes which I need to teach. Have to set the agenda for
the special meeting. OMG!!! Can I get the World to just stop for awhile,
please? I am so stressed out!!
Is the above scenario something which you deal with? It is
for me, except for one little factor; it does not stress me out.