There is a misconception that having more leads is the only way to attain more profits. However, there are four simpler, more efficient considerations which are not only less costly than lead generation, but are easily implemented immediately.

Key Lessons:

  • The highest return on investment (ROI) in increasing profitability
  • True Customer Acquisition Costs (CAC)
  • Strategy for developing rapid gross profits (GP)
  • Understanding of all the variables that make up profits
  • Attaining more profits is not as hard as one thought


Those present will be walking away with the five components to higher profitability and even though lead generation is the last one they will see through the demonstration of the other components where they should be increasing their attention on in order to achieve more rapid profitability.