Entrepreneur Joe da Silva | Speaker | Trainer

GOAL SETTING IN 2019

by Joe da SilvaJanuary 15, 2019January 14, 2019 Leave a comment

‘The greatest danger for most of us is not hat our aim is too high and we miss it, but that it is too low and we reach it.’ ~ Michelangelo.

Here we are in the first full week of 2019, ready, willing and able to go get those goals that we set for us, or in some cases, goals that someone gave to us, however are those goals our real goals?

If we take a closer look at the quote by Michelangelo, are we kidding ourselves by making an unrealistic goal? Not in the fact that it may be too high, but rather is it one that does not stretch us?

WHEN THEY LOWER PRICES, RAISE YOURS!

by Joe da SilvaDecember 12, 2018December 12, 2018 Leave a comment

“OMG!! That’s the eighth time we have had to do that this week!”

“Do what?” said I with confusion in my voice. “Match the price on a leaf blower that my competitor has on sale.” I will never understand why some make pricing the ultimate king in business. All pricing does is enable you to win the race to the bottom. A race no one should be anxious to win.

Businesses have to come to their collective senses. Those who have followed my blog for a while know that it is NEVER about the pricing. It is the value consumers seek. Do you win ALL of the business when pricing rears its ugly head? No, but you can win the majority of them by using creativity and by adding value to your product.

ARE YOU TOO BUSY TO BE PRODUCTIVE?

by Joe da SilvaNovember 27, 2018November 12, 2018 1 Comment

A couple of weeks ago, I got into a long discussion with someone I know through a social media platform over the word ‘busy.’ It has been my contention for the last 20 plus year that ‘busy’ has no place when it comes to business. My position is in business if you are ‘busy’ you are not being ‘productive.’

The other party insisted on staying steadfast on the dictionary definition. ‘Having a great deal to do as an adjective. As a verb; keep occupied.’

When I asked them: “Have you ever been ‘busy’ for a full day and yet find you accomplished absolutely nothing that day?” Have you? I know I have and it’s because I am human and far from perfect that allows me to admit I have fallen down from time to time. However, when it comes to my business, at least for the last 20 plus year I can honestly say I have never been ‘busy’, however, I have been wildly productive. They did not answer the question.

WHAT IS SUCCESS?

by Joe da SilvaAugust 21, 2018 Leave a comment

Recently, at my advanced Toastmaster’s club, a gentleman had a 45-minute speech on “What is success and how does one go about finding it”?. This was a couple of days after posting an article by Mark Mason to my private group, The Action Suite Lounge, on the same subject. Therefore, how do we go about defining success?

Success is defined as, “the accomplishment of an aim or purpose,” along with, “the attainment of popularity or profit.” However, this goes against some of the most successful leaders of the world and what they think success is.

THE WHY AND HOW OF MOMENTUM

by Joe da SilvaJuly 3, 2018 Leave a comment

Momentum is defined as; ‘the amount of motion occurring in something that is moving or the force that drives something forward to keep it moving.’ Once you gain momentum in sales, the trick is to keep it going. I have seen some gain great momentum in their sales careers only to have it come to a screeching halt.

Momentum is that time when everything you do turns to gold. The feeling one gets from having this amount of success keeps us going. We have the day of our life and it continues the next day until we have a week. We may even have a month of great momentum and thus that great success.

THE FABLE: THE SNAKE AND THE FISHERMAN

by Joe da SilvaMay 14, 2018May 14, 2018 Leave a comment

I was reminded in the book by Michael LeBoeuf, Ph.D.; “How to Win Customers & Keep Them For Life.” of a management course that I took many years ago and a fable with a very important lesson for all of us.

The fable was; ‘The Snake and Fisherman.’ There existed this old fisherman that would go out every day by himself in his small boat. One day, he looked over the side and spotted a snake swimming by with a frog in its mouth. Feeling sorry for the frog, he bent over and removed it from the snake’s mouth and set it free. However, he then started to feel bad for the snake as it would now grow hungry. He looked around his small boat but had no food. All he had was a bottle of brandy. He opened the bottle and gave the snake three shots. The snake happily swam away and everything was good. About an hour later the fisherman heard this insisting banging on his boat and when he peered over the side, there was the snake, but this time it had two frogs in its mouth.