A couple of weeks ago, I got into a long discussion with someone I know through a social media platform over the word ‘busy.’ It has been my contention for the last 20 plus year that ‘busy’ has no place when it comes to business. My position is in business if you are ‘busy’ you are not being ‘productive.’
The other party insisted on staying steadfast on the dictionary definition. ‘Having a great deal to do as an adjective. As a verb; keep occupied.’
When I asked them: “Have you ever been ‘busy’ for a full day and yet find you accomplished absolutely nothing that day?” Have you? I know I have and it’s because I am human and far from perfect that allows me to admit I have fallen down from time to time. However, when it comes to my business, at least for the last 20 plus year I can honestly say I have never been ‘busy’, however, I have been wildly productive. They did not answer the question.
Recently, at my advanced Toastmaster’s club, a gentleman had a 45-minute speech on “What is success and how does one go about finding it”?. This was a couple of days after posting an article by Mark Mason to my private group, The Action Suite Lounge, on the same subject. Therefore, how do we go about defining success?
Success is defined as, “the accomplishment of an aim or purpose,” along with, “the attainment of popularity or profit.” However, this goes against some of the most successful leaders of the world and what they think success is.
Momentum is defined as; ‘the amount of motion occurring in something that is moving or the force that drives something forward to keep it moving.’ Once you gain momentum in sales, the trick is to keep it going. I have seen some gain great momentum in their sales careers only to have it come to a screeching halt.
Momentum is that time when everything you do turns to gold. The feeling one gets from having this amount of success keeps us going. We have the day of our life and it continues the next day until we have a week. We may even have a month of great momentum and thus that great success.
I was reminded in the book by Michael LeBoeuf, Ph.D.; “How to Win Customers & Keep Them For Life.” of a management course that I took many years ago and a fable with a very important lesson for all of us.
The fable was; ‘The Snake and Fisherman.’ There existed this old fisherman that would go out every day by himself in his small boat. One day, he looked over the side and spotted a snake swimming by with a frog in its mouth. Feeling sorry for the frog, he bent over and removed it from the snake’s mouth and set it free. However, he then started to feel bad for the snake as it would now grow hungry. He looked around his small boat but had no food. All he had was a bottle of brandy. He opened the bottle and gave the snake three shots. The snake happily swam away and everything was good. About an hour later the fisherman heard this insisting banging on his boat and when he peered over the side, there was the snake, but this time it had two frogs in its mouth.
You have an incredible product/service. You have a phenomenal presentation showing the features and benefits of your product/service. However, you are not making any headway. Why?
Is this scenario familiar to anyone? Let’s take a closer look at this often occurring situation.
What we must all accept, is that consumers today are aware and educated about our products/services even before they meet us. Therefore, if you are still highlighting the features of your product/service, you are putting your audience to sleep as they in all likelihood know as much, if not more, than you may. Do not sell on features. If you do have to mention features, keep it to a minimum. When you have a good feel for the minimum, cut it in half.
‘Another day of monotony Has gotten me to the point, I’m like a snail I’ve got to formulate a plot ‘fore I end up in jail or shot Success is my only (explicit) option, failure’s not.’ ~ Eminem ‘Lose Yourself’
Is success really the only option?
Winston Churchill said: “Success is not final; failure is not fatal: it is the courage to continue that counts.”
We give failure way too much power and credit. Once we fail at something we take it personally and it makes our self-esteem drop like a lead balloon. How are you defining failure? Merriam-Webster says that it is a ‘lack of success or falling short.’ However, it does not say that it is fatal and permanent. Therefore, why are you taking it as it is so?