“How successful will you be if you only use 7% of something?”
This was the question I asked a group of individuals during a training session. The answer is obvious: “Not very.” My reply: “Then why are you doing it?”
If you have not figured it out yet, you may be using only 7% of one of the most critical functions of business and are expecting to be successful without using the other 93%. What I am speaking about of course is ‘communication.’
A couple of weeks ago, I got into a long discussion with someone I know through a social media platform over the word ‘busy.’ It has been my contention for the last 20 plus year that ‘busy’ has no place when it comes to business. My position is in business if you are ‘busy’ you are not being ‘productive.’
The other party insisted on staying steadfast on the dictionary definition. ‘Having a great deal to do as an adjective. As a verb; keep occupied.’
When I asked them: “Have you ever been ‘busy’ for a full day and yet find you accomplished absolutely nothing that day?” Have you? I know I have and it’s because I am human and far from perfect that allows me to admit I have fallen down from time to time. However, when it comes to my business, at least for the last 20 plus year I can honestly say I have never been ‘busy’, however, I have been wildly productive. They did not answer the question.
During the early 2000s, I dealt with forestry companies. Primarily with their engineering department as well as the forester’s themselves. These companies were very motivated by pricing and loyalty was as good as your pricing. They changed suppliers at a drop of a hat. However, later I did find out they did have loyalty.
They use a particular commodity that would retail anywhere from $0.81 – $0.95. There were a 100 units in a case. The average order for this commodity would be anywhere from 5-20 cases at a time.
As all of you can guess, especially if you have followed me for a while, I constantly challenge the status quo. More importantly, why are you not?
“The existing state of affairs.” is how the status quo is defined. It is interesting to note that the synonyms are ‘normalcy and normality.’ Also, one of the examples given is: “He is content with the ‘status quo and does not like change.” That is why I continually challenge the status quo; who wants to stay the same?
By challenging ‘normalcy’ it allows us to have an opportunity to have conversations about what is truly going on and how it may not be serving us anymore. Moreover, in today’s society, without challenging it one will find themselves always at least three steps behind the rest of society.
A couple of weeks ago, during one of the classes of The Action Suite, one of my clients went off on a rant about something which happened to her a week or so earlier. What happened to her has been happing more and more today and with competition, be it from other businesses, or the one competitor which effects everyone, the internet; have businesses forgotten what ‘customer service’ is?
She had walked into a Starbucks and was the only person in line with three people working behind the counter. No one acknowledged her. No one addressed her even with a: “I will be with you in just a second.” One made direct eye contact with her and did not even nod to acknowledge her presence. Finally, many minutes later, someone came to help her. She let her feelings be known in no uncertain terms and left the store without purchasing anything.
Them: “You are not going for it, are you?”
Me: “Why not?”
Them: “What if it blows up in your face and you have nothing?”
Me: “What if it doesn’t blow up and I have everything?”
How many successful people do you know that are negative thinkers and afraid of taking risks? How many people who are always thinking anything new is impossible have been able to achieve great things? Let me answer those questions for you, none.