I was reminded in the book by Michael LeBoeuf, Ph.D.; “How to Win Customers & Keep Them For Life.” of a management course that I took many years ago and a fable with a very important lesson for all of us.
The fable was; ‘The Snake and Fisherman.’ There existed this old fisherman that would go out every day by himself in his small boat. One day, he looked over the side and spotted a snake swimming by with a frog in its mouth. Feeling sorry for the frog, he bent over and removed it from the snake’s mouth and set it free. However, he then started to feel bad for the snake as it would now grow hungry. He looked around his small boat but had no food. All he had was a bottle of brandy. He opened the bottle and gave the snake three shots. The snake happily swam away and everything was good. About an hour later the fisherman heard this insisting banging on his boat and when he peered over the side, there was the snake, but this time it had two frogs in its mouth.
‘Another day of monotony Has gotten me to the point, I’m like a snail I’ve got to formulate a plot ‘fore I end up in jail or shot Success is my only (explicit) option, failure’s not.’ ~ Eminem ‘Lose Yourself’
Is success really the only option?
Winston Churchill said: “Success is not final; failure is not fatal: it is the courage to continue that counts.”
We give failure way too much power and credit. Once we fail at something we take it personally and it makes our self-esteem drop like a lead balloon. How are you defining failure? Merriam-Webster says that it is a ‘lack of success or falling short.’ However, it does not say that it is fatal and permanent. Therefore, why are you taking it as it is so?
Society, in general, has a great deal of difficulty coming up with an appropriate reaction to ‘over the top’. Whereas in one circumstance, one group embraces opinions or plans of action, another group will completely disagree and fight to keep it out. These two groups generally belong to the same business.
The definition by Merriam Webster, states that ‘over the top’ includes: “going beyond what is expected, usual, normal or appropriate.” Excluding the last one, which again, is based on interpretation, is that not what every business strives for? To separate themselves from the norm.
While spending my annual two-week vacation in Playa del Carmen, Mexico, we had a day where it rained (like it does every year on our vacation). Now, when it rains here we are not talking about a little shower but rather torrential downpours that make visibility a challenge.
As a reminder, I reside in Vancouver, British Columbia, the rain capital of Canada and there was a distinctive difference between how we handle being caught in the rain and how the people in this region handle it.
We had, what is referred to in Vancouver, British Columbia, a major snowstorm. In the rest of the Country, it would be considered a mild dusting. Driving in this ‘snowstorm’ is not only comical but also dangerous, because of the reaction of other drivers.
You may be asking yourself: “What does this have to do with anything in business?” The answer is, because of the reactions of some of these drivers. That reaction is ‘fear.’
Most people are consumers rather than creators. They work in order to get a paycheck, not to make a difference. They are consumers of time. The majority at the end feel very dissatisfied with their lot in life, as they realize that they have created no value.
Left to their own devices, most people consume time instead of investing in it to create.
Every time one consumes time, instead of investing in it, the result is a poorer future. It would be like eating bad food. How great was your immediate future?