“I’m sorry, do what?” The response back was: “What you just did. Why does no one else do this?” I looked at the prospect, waited a beat and said: “Because I don’t want to be like everyone else.”
This week, I was witness to a sales ‘train wreck’ that I thought I would never see. Where the ‘value’ of a product was so cheapened as to make me, and I’m sure others, to actually question its true worth. We have seen it all before, but it is generally reserved for late night, or, early morning infomercials and not by what I thought were, but obviously are not, true professionals.
Well, that is a very confusing statement coming from someone that has been in the sales profession for over 40 years, but it is true, I don’t want to sell anything; I would much rather have you buy.
The days of ‘pushing’ your products and/or services to an unsuspecting prospect are over and have been so for a very long time and I for one am so very grateful that it is.