The best sales call you make, could be the one that you didn’t make.
Let me explain. I was at a seminar recently hearing self-proclaimed experts in sales sharing their behaviors and techniques on how to be successful. Further, there were speeches on what one has to do; making cold calls, pre-call preparation, following-up etc., in order to be successful which is all good and well. What was missing though was a discussion on the most important part of any sale, or, for that matter, all other events in life, and that is your attitude.