You have an incredible product/service. You have a phenomenal presentation showing the features and benefits of your product/service. However, you are not making any headway. Why?
Is this scenario familiar to anyone? Let’s take a closer look at this often occurring situation.
What we must all accept, is that consumers today are aware and educated about our products/services even before they meet us. Therefore, if you are still highlighting the features of your product/service, you are putting your audience to sleep as they in all likelihood know as much, if not more, than you may. Do not sell on features. If you do have to mention features, keep it to a minimum. When you have a good feel for the minimum, cut it in half.
We had, what is referred to in Vancouver, British Columbia, a major snowstorm. In the rest of the Country, it would be considered a mild dusting. Driving in this ‘snowstorm’ is not only comical but also dangerous, because of the reaction of other drivers.
There are some of us that still recall the days before any technology hit the business world and that one of the selling points was that we would be able to increase the speed that business is done and further, we would become a paperless society.
The fundamental rule of business is to retain customers. It has also been proven by numerous studies it cost five times more to attract a new customer than to keep an existing one.
Recently, I was asked if I would shadow an individual while making calls and report back to the Sales Manager as to how our program could make them more productive. This was an unusual request, as I do the shadowing after the program for a day to make sure implementation of the program has happened. However, I knew the manager quite well and, therefore, agreed.
“Aren’t we there to provide solutions?”