There has been a lot said recently about ‘elevator’ speeches and their effectiveness. There is no doubt that if you are in business; be it selling a product or service to a prospect and are therefore prospecting, you need some sort of ‘elevator’ speech. The majority of people, however, fail to realize that before you give an ‘elevator’ speech, you must first get in the ‘elevator.’
Category: Prepare For The Sale
PRICE COMMUNICATES VALUE!
Every salesperson that I know, at some time or other, will have to deal with the pricing issue with a prospect. It is how you handle this particular issue that separates the professional from the nonprofessional. There is no doubt that consumers; be it for a service or hard goods, are always looking for the ‘deal.’