Two words that no one wants to hear: “You’re fired.” Two words made famous during the running of ‘The Apprentice’ on television. Two words that some in the United States would like to say to the current President. It has in all likelihood happened to you if, you have been in this game as long as I have. It certainly has happened to me. That will be another blog for another time. However, did you know that as a sales person you can ‘fire’ your client?
A month ago, I wrote a blog on ‘The Importance of Value.’ In that blog, I discussed the fact that in order to build the value proposition, one would need to complete a SWOT analysis on their competition, as well as on themselves. There is however, another SWOT analysis that you have to do and that is on your company. Obviously, if you are a solopreneur; doing it on yourself is also, doing it on your company.
If we follow the prevailing thought that everything that there is can be found cheaper somewhere else in the world, then why would anyone need you to sell them a product or service?
One answer is something that I always preach during The Action Suite when we discuss the price objection in that it is never about the price.
What is the most precious gift that you can give someone? Something that they will treasure and value and put you three steps ahead of everyone else in your client’s eye? The answer, strangely enough, is listening and then moving to an action based on that listening.
There is no doubt that in order for long-standing sustainable business to happen, you have to first and foremost, foster bonding and rapport.
Every salesperson that I know, at some time or other, will have to deal with the pricing issue with a prospect. It is how you handle this particular issue that separates the professional from the nonprofessional. There is no doubt that consumers; be it for a service or hard goods, are always looking for the ‘deal.’