A month ago, I wrote a blog on ‘The Importance of Value.’ In that blog, I discussed the fact that in order to build the value proposition, one would need to complete a SWOT analysis on their competition, as well as on themselves. There is however, another SWOT analysis that you have to do and that is on your company. Obviously, if you are a solopreneur; doing it on yourself is also, doing it on your company.
Benjamin Franklin said: “By failing to prepare, you are preparing to fail.” The unfortunate part about this quote is how today, people are not succeeding because they just do not take the time to prepare for success. Preparing for success really does not take as long as one thinks it does.