In today’s world of business, it has been decreed by many that in order to establish oneself as a learned professional in their field, that person must share a portion of that knowledge to the masses so they may actually decide for themselves whether or not they want to avail themselves of your products or service.
Once you have shared that knowledge, or provide an offer such as a consultation at no cost, it is out there and one must accept that fact. Once shared, one cannot complain that it is being used by someone else. You can hope they cite you, but unless it is trademarked or copywritten, anyone can do with it what they please.
Since the inception of my blog; over 125 unique blog posts, I have on occasion gone off on a rant. I believe this one is long overdue as I have only done two.
There is one thing that we must all come to grips with. This is regardless if you are a business owner or an employee. This one thing is that you are the face of the business that you represent and, like it or not, the persona that you put out into the public eye directly affects your business.
Has anyone come to you and say how lucky you were? All those trips that you take, the glamorous hotels you stay at and you get to eat out every night. For those of us that have or are living that lifestyle will tell you is there are many adjectives to describe their working lives. However, “lucky” is not one of them.
One of the major complaints that I get from clients is: “There is just not enough time in a day to do everything that I have to do.” Which causes me to ask: “Why?” “I’m too busy to get what needs to be done.” Is the usual reply. For those that have followed my blog, you will in all likelihood know my answer: “You do realize that ‘busy’ is just another word for unproductive.”