
Last week I was calling back the clients that had worked with me so far this year, I am sure you all do that. What? You don’t. Maybe you should carve out some time to do so as there is no easier sale that you can make than a sale to an existing customer as they know and trust you already.
I was concerned about one particular client as his fear of rejection had kept on the sidelines. It was starting to become a major issue with his manager. Yes, he was about to be terminated and the manager had decided to hire me for him and the rest of his team as a last resort.


There have been so many changes in the sales world in the past 10-15 years. Technology has certainly played a major part in it. However, the biggest and most recent change is the interaction between seller and buyer.
During the early 2000s, I dealt with forestry companies. Primarily with their engineering department as well as the forester’s themselves. These companies were very motivated by pricing and loyalty was as good as your pricing. They changed suppliers at a drop of a hat. However, later I did find out they did have loyalty.