During the early 2000s, I dealt with forestry companies. Primarily with their engineering department as well as the forester’s themselves. These companies were very motivated by pricing and loyalty was as good as your pricing. They changed suppliers at a drop of a hat. However, later I did find out they did have loyalty.
They use a particular commodity that would retail anywhere from $0.81 – $0.95. There were a 100 units in a case. The average order for this commodity would be anywhere from 5-20 cases at a time.
Here we are in July. Both Canada and the United States have had a birthday. Kids are out of school and of course, the weather is getting sunnier and warmer. Furthermore, as I discussed in my blog, Dispelling the Summer Lie, this is an incredible opportunity to increase your business.
What we will be doing today is a continuation of the blog and discuss; how do we stay on top of mind with prospects and clients so that we are the first ones they call.
I love this time of year. Not for the sunshine, singing birds and the warmth of the summer months coming, but rather, for the lie that everyone tells themselves about sales for this time of year.
The lie that says: “No one buys during the summer.” or: “Everyone is either on holidays or thinking about their holidays and not the business.”
If only those were true. However, how many of us fall for the great summer lie? This time of year could be the most productive time of the year for you if you change certain behaviors which will take you from salesperson to sales professional.
Arithmophobia is defined as a fear of numbers. Like a lot of other phobias, it can stem from a traumatic past life experience. Such as, not being good at math in school, or failing that very important exam that was the difference between moving on, or staying back. There could have been a punishment or ridicule because of the results that you got when it came to dealing with numbers.
More and more business is being done from the comfort of home while wearing an old pair of sweat pants, t-shirt and favorite slippers. However, in my opinion (three words that always get me in trouble), I have noticed not only the proliferation of the number of emails that I get offering me programs and training but that people are trying to have a verbal conversation, digitally. Newsflash; you are annoying your potential customer.