Joe da Silva | Speaker | Trainer | Coach
~ If you are no better tomorrow than you were yesterday, then you've wasted today.
The last time someone asked you: “What do you do?” How did you answer? If you got an answer such as “Oh.” In all likelihood, they did not resonate with you and that individual has officially tuned out. The reasons are many such as: no need, no interest or even, no money. However, it could also be that you verbally ‘vomited’ all over them and now they are just looking for an escape route to get away from you.
That was a question asked of me recently during one of my sessions of The Action Suite. “Maybe they shouldn’t.” was my reply. Total silence was the reaction.
You cannot ‘get’ anyone to switch to your product or service. Studies have shown that once customers feel that they are being pushed, their emotions will take over, and they will resist with more vigor even if it means that if they did make the switch, they would be better off.
I was at a networking event recently and when it came time to share strategies about how to develop a relationship with existing customers, someone stated that they give away free web design. Yes, they would develop, test and implement a full functioning website for the customer and would charge them nothing for this service. By the way, web design was not their primary business. They were in app development for your phone.
Earlier this week, I held an Open House of The Action Suite to anyone who wanted to observe what we do during one of the sessions. The subject of the session was: ‘The Five Components to Higher Profitability.’ This in itself may not be earth-shattering to you; however, when I asked how many managers and/or owners of companies that some of the audience worked for if they felt that their owners/managers knew of these components and how they all fit together. That answer was earth-shattering. Not a single person said that their managers and/or owners had a clue.
Communication starts with someone uttering a single word. Usually, this would cause the other person to respond, again using words. However, as we all know, the words used have a lot of power. Words can hurt, bring joy and inspire. There is no business in this world that exists without the use of words to start it, continue it and yes, even end it.
The words we use in that business can make it successful or not. Which words are you using to make sure that there is a desirable outcome for all involved? After all, ‘words are free, it’s how you use them that may cost you.’
You have a great product/service, of course you do, or why else would you be selling the product/service, but for some reason, you have been unable to get the traction that you thought you would have and you are now questioning whether it is really a good product/service. It may not be your product/service; it may be you.
