There have been so many changes in the sales world in the past 10-15 years. Technology has certainly played a major part in it. However, the biggest and most recent change is the interaction between seller and buyer.
In his book, ‘To Sell Is Human:’ Daniel H. Pink talks about how the shift in information and the easy access to it has taken the simple transaction of caveat emptor to caveat venditor. In other words, we have gone from buyer beware to seller beware. It is the foolish and unknowledgeable seller that now must beware in how he not only conducts business but how he treats his customers and prospects.
“How successful will you be if you only use 7% of something?”
A couple of weeks ago, I got into a long discussion with someone I know through a social media platform over the word ‘busy.’ It has been my contention for the last 20 plus year that ‘busy’ has no place when it comes to business. My position is in business if you are ‘busy’ you are not being ‘productive.’
During the early 2000s, I dealt with forestry companies. Primarily with their engineering department as well as the forester’s themselves. These companies were very motivated by pricing and loyalty was as good as your pricing. They changed suppliers at a drop of a hat. However, later I did find out they did have loyalty.
As all of you can guess, especially if you have followed me for a while, I constantly challenge the status quo. More importantly, why are you not?