Joe da Silva | Speaker | Trainer | Coach
~ If you are no better tomorrow than you were yesterday, then you've wasted today.
In speaking with entrepreneurs, the picture that is portrayed is a hurried individual doing a multitude of tasks and yet at the end of the day, they have accomplished absolutely nothing. Then they become depressed and desponded in the lack of the success in their business. This information comes from the Networking events I attend, as well as entrepreneurs that join The Action Suite. However, as those that did join The Action Suite found, it doesn’t have to be this way.
The last time someone asked you: “What do you do?” How did you answer? If you got an answer such as “Oh.” In all likelihood, they did not resonate with you and that individual has officially tuned out. The reasons are many such as: no need, no interest or even, no money. However, it could also be that you verbally ‘vomited’ all over them and now they are just looking for an escape route to get away from you.
Someone that values your service, who wants what you offer and who feels it’s important to them. That question and the answer came from a book that I have just finished called: Five Most Important Questions by Peter Drucker.
That may seem so simple that you may be wondering why do I even bring it up. The better question may be, however, who is my customer? Who is it that I should be really focused on? Who is that does need, want and can afford my product and service? Have you actually sat down and written down who your customers are? If not, I would suggest that would be a great exercise to do.
Recently, I was helping out a friend by doing a survey on the trucking industry and found something rather interesting. The reason for gathering the data was to understand why there is such a shortage of truck drivers. What the data showed primarily was that first, there really does not appear to be as large a shortage as people perceive. Secondly, the major reason for any perceived shortage is not due to lack of manpower, yes, this includes women also, but the lack of compensation. It seems that trucking companies are involved in a race to the bottom by continually dropping their prices so they can win the business.
Mark Sanborn, leadership speaker and best-selling author noted: “If you aren’t a little different than your competition, you’re in trouble.” Again, we are talking, like we did in the previous blog on differentiating yourself from the competition. However, there are many reasons that the competition is good for you and the service that they provide you is of a great benefit to you.
Read More “SEVEN REASONS WHY THE COMPETITION IS GOOD FOR YOU”
If you do and sound like everyone else, why would anyone choose you over someone that they are dealing with now? Further, if they are not dealing with anyone else now, why you and not one of the other clones of you? By being one of the collective, you are bringing your product and/or service into the dangerous realm of being a commodity. The only way you will ever win in that scenario is by being cheaper than anyone else. Those clones will then, offer it cheaper than you and so on until someone wins the race to the bottom. As I have mentioned before, that is the race you should never want to win.
