Society, in general, has a great deal of difficulty coming up with an appropriate reaction to ‘over the top’. Whereas in one circumstance, one group embraces opinions or plans of action, another group will completely disagree and fight to keep it out. These two groups generally belong to the same business.
The definition by Merriam Webster, states that ‘over the top’ includes: “going beyond what is expected, usual, normal or appropriate.” Excluding the last one, which again, is based on interpretation, is that not what every business strives for? To separate themselves from the norm.
We had, what is referred to in Vancouver, British Columbia, a major snowstorm. In the rest of the Country, it would be considered a mild dusting. Driving in this ‘snowstorm’ is not only comical but also dangerous, because of the reaction of other drivers.
Most people are consumers rather than creators. They work in order to get a paycheck, not to make a difference. They are consumers of time. The majority at the end feel very dissatisfied with their lot in life, as they realize that they have created no value.
The fundamental rule of business is to retain customers. It has also been proven by numerous studies it cost five times more to attract a new customer than to keep an existing one.
“YOU STUPID IDIOT!” Have you ever said that to a prospect or client?
The challenge which most of us in sales have is that we make simple things hard. We take a look at a concept, or new idea and think: “It can’t be that simple, can it?” Not only is it that simple, but it is also easy. We further complicate the process by again saying to ourselves: “Let me see if I can actually find the way to do this.” Therefore, making it harder than it has to be.