Society, in general, has a great deal of difficulty coming up with an appropriate reaction to ‘over the top’. Whereas in one circumstance, one group embraces opinions or plans of action, another group will completely disagree and fight to keep it out. These two groups generally belong to the same business.
The definition by Merriam Webster, states that ‘over the top’ includes: “going beyond what is expected, usual, normal or appropriate.” Excluding the last one, which again, is based on interpretation, is that not what every business strives for? To separate themselves from the norm.
Most people are consumers rather than creators. They work in order to get a paycheck, not to make a difference. They are consumers of time. The majority at the end feel very dissatisfied with their lot in life, as they realize that they have created no value.
Left to their own devices, most people consume time instead of investing in it to create.
Every time one consumes time, instead of investing in it, the result is a poorer future. It would be like eating bad food. How great was your immediate future?
“YOU STUPID IDIOT!” Have you ever said that to a prospect or client?
I certainly hope not. However, why do we say it to ourselves? More importantly, why do we believe what we tell ourselves? Does anyone believe that the things we tell ourselves do not affect how we perform; be it in our business or personal life?
“To grow, you must be willing to let your present and future be totally unlike your past. Your history is not your destiny.” So said author Alan Cohen. This passage is about the flexibility of not only mindset but also willingness to embrace ‘change.’ After all, change is the price of learning. However, change is also resisted quite vigorously by not only leaders but also by their followers.
I understand it’s a beautiful, warm, sunshiny day. The kids are out of school and are playing in parks or at the pool and here you are working away. With all that on your mind, it is keeping you distracted from what has to be done.
This time of year, it is very challenging for some because of those distractions and the pull from family and friends may be stronger than at any other time of the year.
You have hit a rough patch. It seems that everything you do is not working. You are getting further and further behind from your goals. You have not changed a thing and all of a sudden it doesn’t work. You are beginning to wonder how this could have happen. Then you get that next ‘no’ and you are even thinking that you may have to leave the industry that you love so much. What’s the use? I’m giving up.