If you do and sound like everyone else, why would anyone choose you over someone that they are dealing with now? Further, if they are not dealing with anyone else now, why you and not one of the other clones of you? By being one of the collective, you are bringing your product and/or service into the dangerous realm of being a commodity. The only way you will ever win in that scenario is by being cheaper than anyone else. Those clones will then, offer it cheaper than you and so on until someone wins the race to the bottom. As I have mentioned before, that is the race you should never want to win.
I was having a conversation with an individual whom I admire at a Toastmasters meeting on Saturday morning, that seemed to be having an internal struggle about something that he was speaking about to a youth group the night before. His message was, there is never a reason to lie and even a little white lie, is a lie.
“How are you?” “How was your weekend?” “Are you ready for a change in the weather?” “What do you think is going to happen in the game tonight?” 
A month ago, I wrote a blog on ‘The Importance of Value.’ In that blog, I discussed the fact that in order to build the value proposition, one would need to complete a SWOT analysis on their competition, as well as on themselves. There is however, another SWOT analysis that you have to do and that is on your company. Obviously, if you are a solopreneur; doing it on yourself is also, doing it on your company.
I have stated many times, that there is a large difference between a salesperson and a sales professional. Some of these may require you to not only change the way things are being done but may also require a change in mindset.
One of my idols, Vince Lombardi, was fond of saying: “Practice does not make perfect. Only perfect practice makes perfect.” However, another one of his famous quotes was: “Perfection is not attainable, but if we chase perfection, we can catch excellence.” Therefore, it is obvious that Lombardi himself is not perfect in that he states how to become perfect on one quote and then contradicts himself on another quote in that the closest you can get to perfection is actually, ‘excellence’.